Football DNA was started in 2018 by football professionals Stewart England & Jimmy Walker with the ambition to support football coaches and players with an outstanding platform for them to access. Stewart & Jimmy are obsessed with football and helping develop all ages and levels throughout the beautiful game. They highlighted that many coaches struggled to plan and develop their own football coaching practices and sessions.

Being involved in the professional game and drawing upon personal experiences they started to create and build a library of video coaching content that could really benefit coaches at all levels of the game.


The practices and sessions have been created and developed by a range of top quality professional coaches working at the highest levels of the game from first team to academy age groups. Our range of coaches include Celtic FC 1st Team Coach Gavin Strachan, Crystal Palace 1st Team Coach Shaun Derry, West Ham Academy Coach Ross Brooks.

From this initial idea, the Football DNA platform expanded to providing content for players to develop their skills using the Individual Skills Program. The ISP is an interactive learning tool for players to challenge themselves and progress through different skill levels in their own environment. Adding to this are specialist sport science and nutrition areas. Players can access gym programs and pitch-based sessions from top level coaches involved in the professional game.

Frequently asked questions

Football DNA is the ultimate platform for coach and player development. It is full of content from professionals involved in the game sharing their best content for coaches to deliver sessions, gain advice or provide ideas for them to implement. Players have access to the Individual Skills Program which has over 100 challenges to try at home along with sport science programs on and off the pitch!

You will receive full access to the entire site, each and every section. Membership will give you access to over 1000 Videos from professional people involved in the game sharing their expertise and knowledge with you. Also you will receive discount codes from our partners.

Professional new content is uploaded to the website every week for the DNA Community. It is our commitment to the community to provide you with new & regular uploads every week across all sections of the site.

Simply login to your Football DNA account at and click My Account tab at the top and click cancel on the left hand side.

Re-joining is easy, simply login to your account and select a membership option of your preference. You will instantly gain access back to all of the content for the membership level.

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