In this blog, we will be exploring how you as a coach can set targets and objectives for the season. There are a number of different purposes for setting targets and objectives: personal, team, and for your players. Through this blog, we will be looking at ‘why’ setting targets and objectives can be beneficial, as well as looking at different ways and ideas that you may consider when developing these for the season ahead.

Short, Medium & Long Term Goals:

Goals can be devised into short, medium, and long-term goals. Therefore, when creating goals for the season, a great starting point can be looking at goals for 6-12, 3-6 months, and 1-3 months. Your season target and objectives will help steer what you want to achieve in the short and medium-term. Therefore, when setting your targets and objectives, working back from the long-term targets and objectives will be important to help steer how and what you’re working towards with your short and medium-term goals.

Making them measurable:

Setting yourself measurable targets and objectives will be a way in which you can ascertain whether you’ve been able to achieve what you’d set out for yourself to achieve. Here is an example of a measurable target that you could use for your season:

Long Term

  • A minimum of two players to be promoted into the first team

Medium Term

  • Two 1st team debuts

Short Term

  • At least 4 four players to be training with the first team

Whilst you’ll need to ascertain your own targets and objectives for the season, this will give you some idea of how you can create measurable targets that link from short, medium to long term.

Target Session for who?

When creating your objectives and targets for the season it’s important that you understand who they are for. Designing your own personal targets may link to your own personal development as well as what you want to achieve with the team that you’re working with. Targets for your players, parents, and other coaches can also contribute towards your own personal targets that you’ve set out for yourself as well as the team as well. When setting targets and objectives, you may want to consider the below:

Personal – what are your own personal targets/objectives for the season? This may consist of both on and off the pitch with you considering what you want to achieve with your team as well as within your own personal development too.

Team – Team targets should be something you set out for your team to achieve during and by the end of the season. Including your players in setting targets will involve them in the process and help support them in having clarity on what they’re working towards. By opening up, the conversation with your team on what they want to achieve for the season will provide you with an insight into what they feel is realistic but also what they want to collectively towards as well. This will enable you to adapt the targets based on the feedback you receive from their involvement.

Players – Setting individual targets for players over the short, medium and long term can also be an effective method too. This can be linked both to their own personal targets that they have for themselves, as well as what the team is trying to achieve too. This can be a player-led process as well as conversations between you both. Documenting this information can help you to keep track of these targets and also make sure you’re best supporting your players in achieving them.

Coaches – Working with your colleagues to agree upon the team and player targets for the season will help keep everyone in alignment with what you’re trying to achieve. Equally, providing coaches with their own targets for the season can help challenge your staff to develop themselves as well as in working towards the teams’ targets/objectives that you’ve set out for the season for your team and players.

Parents – A different way of engaging with your parents is actually providing them with some targets for the season too. This may not necessarily be linked to the teams’ targets but maybe something that you want to challenge them to work towards i.e. touchline behavior, parent workshops, etc.

Difficult, but realistic targets and objectives:

When setting the targets and objectives you want to create targets and objectives that will challenge your team to strive to achieve, whilst also being realistic for them too. Realistic but challenge targets will keep your players motivated as they know they can work towards it, but also know that it’s not a given that they will achieve it too. Some targets and objectives may not be achieved as a result of this, but setting yourself difficult targets will help all of those involved strive to be better as they work towards them throughout the season.


However and whoever you set the targets and objectives for the season it’s important that you share them with those that are involved. You may want to have some personal targets that you withhold, but ultimately sharing what ‘success looks like to you will help those that you are working with to have clarity on what you’re trying to achieve.


Lastly, regular reviews against your targets and objectives during and the end of the season will help you to identify what progress you’re making towards them. Reviewing them individually and collectively can help you to get yourself and the team back on track, as well as acknowledging their efforts so far.